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Feel-good kids' jewelry, accessories and crafts inspired by the glitzy grown-up stuff, but made for play (and great for gifts)!

LIMITED TIME ONLY: Super Charms are now 20% off, including charm jewelry and gift sets. See here for more details.

Mom's Makeup Play KitMom's Makeup Play Kit

Mom's Makeup Play Kit

$39
Strawberry Surprise Lipgloss LocketStrawberry Surprise Lipgloss Locket

Strawberry Surprise Lipgloss Locket

$35
Mermaid Splash & Sparkle Gemify™ Sunglasses and CaseMermaid Splash & Sparkle Gemify™ Sunglasses and Case

Mermaid Splash & Sparkle Gemify™ Sunglasses and Case

$36
Disney Moana Heart of Te Fiti Locket NecklaceDisney Moana Heart of Te Fiti Locket Necklace

Disney Moana Heart of Te Fiti Locket Necklace

$45
Heartfelt Super GogglesHeartfelt Super Goggles

Heartfelt Super Goggles

$32
Enchanted Charm Gift SetEnchanted Charm Gift Set
Save $5

Enchanted Charm Gift Set

$44 $55
Sparkle and Cherish Gemify™ Frames KitSparkle and Cherish Gemify™ Frames Kit

Sparkle and Cherish Gemify™ Frames Kit

$39
Sparkle Shell Bag CharmSparkle Shell Bag Charm

Sparkle Shell Bag Charm

$24
Heartfelt Press On Nail KitHeartfelt Press On Nail Kit

Heartfelt Press On Nail Kit

$32
Make it Splash Mini Bead KitMake it Splash Mini Bead Kit

Make it Splash Mini Bead Kit

$22
Rose Mega Jewelry SetRose Mega Jewelry Set

Rose Mega Jewelry Set

$39
Content Tile - Goggles
Gloss it Fruity Lip Gloss Ring SetGloss it Fruity Lip Gloss Ring Set

Gloss it Fruity Lip Gloss Ring Set

$39
Lavender Haze Super GogglesLavender Haze Super Goggles

Lavender Haze Super Goggles

$32
Disney Lilo & Stitch Ring SetDisney Lilo & Stitch Ring Set

Disney Lilo & Stitch Ring Set

$29
Days of the Week Press On Nail KitDays of the Week Press On Nail Kit

Days of the Week Press On Nail Kit

$34
Sparkle and Shine Gemify™ Sunglasses & CaseSparkle and Shine Gemify™ Sunglasses & Case

Sparkle and Shine Gemify™ Sunglasses & Case

$36
Mermaid Dreams Gemify™ Super StickersMermaid Dreams Gemify™ Super Stickers

Mermaid Dreams Gemify™ Super Stickers

$5
The Dream Dress-Up Gift SetThe Dream Dress-Up Gift Set
Save $12

The Dream Dress-Up Gift Set

$108 $120
Magic Rainbow Super CharmMagic Rainbow Super Charm
On sale

Magic Rainbow Super Charm

$9.60 $12
MLB Los Angeles Dodgers Super Fan Gift SetMLB Los Angeles Dodgers Super Fan Gift Set
Save $6

MLB Los Angeles Dodgers Super Fan Gift Set

$54 $60
The Pretend & Play Glam Gift SetThe Pretend & Play Glam Gift Set
On sale

The Pretend & Play Glam Gift Set

$70 $78
Lucky Clover Bag CharmLucky Clover Bag Charm

Lucky Clover Bag Charm

$24
Make It Sweet Gemify™ Sticker BookletMake It Sweet Gemify™ Sticker Booklet

Make It Sweet Gemify™ Sticker Booklet

$15
Mini Vanity Gemify™ Craft KitMini Vanity Gemify™ Craft Kit

Mini Vanity Gemify™ Craft Kit

$39
Gloss It Rainbow Lip Gloss Ring SetGloss It Rainbow Lip Gloss Ring Set

Gloss It Rainbow Lip Gloss Ring Set

$39
Hairstyle Hero Salon KitHairstyle Hero Salon Kit

Hairstyle Hero Salon Kit

$39
Mermaid Makeup Play KitMermaid Makeup Play Kit

Mermaid Makeup Play Kit

$39
Mini Bead Kit Gift SetMini Bead Kit Gift Set
Save $6

Mini Bead Kit Gift Set

$60 $66
Lucky Ladybug Charm BraceletLucky Ladybug Charm Bracelet
On sale

Lucky Ladybug Charm Bracelet

$17.60 $22
Make It Mystical DIY Bead KitMake It Mystical DIY Bead Kit

Make It Mystical DIY Bead Kit

$49
Ultimate Super Charms NecklaceUltimate Super Charms Necklace
Save $12

Ultimate Super Charms Necklace

$86.40 $108
Donut Delight Super CharmDonut Delight Super Charm
On sale

Donut Delight Super Charm

$9.60 $12
Mermaid Dreams Play ShoesMermaid Dreams Play Shoes

Mermaid Dreams Play Shoes

$39
Make It Rosey Mini Bead KitMake It Rosey Mini Bead Kit
Join Waitlist

Make It Rosey Mini Bead Kit

$22
Self Care Nail KitSelf Care Nail Kit

Self Care Nail Kit

$38
Paint It Mermaid Mini Nail KitPaint It Mermaid Mini Nail Kit

Paint It Mermaid Mini Nail Kit

$25
Pink Splash GogglesPink Splash Goggles

Pink Splash Goggles

$32
MLB Los Angeles Dodgers Mini Bead KitMLB Los Angeles Dodgers Mini Bead Kit

MLB Los Angeles Dodgers Mini Bead Kit

$25
Make It Rainbow Mini Bead KitMake It Rainbow Mini Bead Kit

Make It Rainbow Mini Bead Kit

$22
Content Block - Super Charms
Super Entrepreneur Bead KitSuper Entrepreneur Bead Kit

Super Entrepreneur Bead Kit

$76
Daydream Queen Play ShoesDaydream Queen Play Shoes

Daydream Queen Play Shoes

$39
Rainbow Sparkles Mega SetRainbow Sparkles Mega Set
Join Waitlist

Rainbow Sparkles Mega Set

$39
Super Gems Fabric Bracelet KitSuper Gems Fabric Bracelet Kit

Super Gems Fabric Bracelet Kit

$29
Pearl of the Party HandbagPearl of the Party Handbag

Pearl of the Party Handbag

$42
Magic Rainbow Stretchy BraceletMagic Rainbow Stretchy Bracelet
On sale

Magic Rainbow Stretchy Bracelet

$9.60 $12
Disney's Stitch Super Bag CharmDisney's Stitch Super Bag Charm

Disney's Stitch Super Bag Charm

$27