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Feel-good kids' jewelry, accessories and crafts inspired by the glitzy grown-up stuff, but made for play (and great for gifts)!

FREE GIFT: Because no first day photo is complete without it—get a free Back to School Dry Erase Board with $85+ purchase. While supplies last, exclusions apply.

Mom's Makeup Play Kit

Gloss It Rainbow Lip Gloss Ring Set

Heartfelt Super Goggles

Disney Moana Heart of Te Fiti Locket Necklace

Mermaid Splash & Sparkle Gemify™ Sunglasses and Case

Save $5

Enchanted Charm Gift Set

$60

Sparkle and Cherish Gemify™ Frames Kit

Sparkle Shell Bag Charm

Days of the Week Press On Nail Kit

Make it Splash Mini Bead Kit

Rose Mega Jewelry Set

Lavender Haze Super Goggles

Disney Lilo & Stitch Ring Set

Sparkle and Shine Gemify™ Sunglasses & Case

Mermaid Dreams Gemify™ Super Stickers

Save $12

The Dream Dress-Up Gift Set

$120

Magic Rainbow Super Charm

MLB Los Angeles Dodgers Super Fan Gift Set

Save $6

MLB Los Angeles Dodgers Super Fan Gift Set

$60

On sale

The Pretend & Play Glam Gift Set

$78

Lucky Clover Bag Charm

Make It Sweet Gemify™ Sticker Booklet

Mini Vanity Gemify™ Craft Kit

Hairstyle Hero Salon Kit

Mermaid Makeup Play Kit

Save $6

Mini Bead Kit Gift Set

$66

Lucky Ladybug Charm Bracelet

Make It Mystical DIY Bead Kit

Save $12

Ultimate Super Charms Necklace

$120

Mermaid Dreams Play Shoes

Make It Rosey Mini Bead Kit

Self Care Nail Kit

Paint It Mermaid Mini Nail Kit

Pink Splash Goggles

Strawberry Surprise Lipgloss Locket

MLB Los Angeles Dodgers Mini Bead Kit

Make It Rainbow Mini Bead Kit

Super Entrepreneur Bead Kit

Daydream Queen Play Shoes

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Rainbow Sparkles Mega Set

Super Gems Fabric Bracelet Kit

Pearl of the Party Handbag

Magic Rainbow Stretchy Bracelet

Disney's Stitch Super Bag Charm

Make It Super DIY Bead Kit

Make It Heartfelt Gemify™ Sticker Booklet

Join Waitlist