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Feel-good kids' jewelry, accessories and crafts inspired by the glitzy grown-up stuff, but made for play (and great for gifts)!

LIMITED TIME: A little extra sparkle, on us—free gift with $55+ orders while supplies last. Exclusions apply.

Mom's Makeup Play Kit

Heartfelt Super Goggles

Disney Moana Heart of Te Fiti Locket Necklace

Mermaid Splash & Sparkle Gemify™ Sunglasses and Case

Save $5

Enchanted Charm Gift Set

$60

Sparkle and Cherish Gemify™ Frames Kit

Days of the Week Press On Nail Kit

Make it Splash Mini Bead Kit

Rose Mega Jewelry Set

Lavender Haze Super Goggles

Sparkle and Shine Gemify™ Sunglasses & Case

Mermaid Dreams Gemify™ Super Stickers

Save $12

The Dream Dress-Up Gift Set

$120

Magic Rainbow Super Charm

MLB Los Angeles Dodgers Super Fan Gift Set

Save $6

MLB Los Angeles Dodgers Super Fan Gift Set

$60

On sale

The Pretend & Play Glam Gift Set

$78

Make It Sweet Gemify™ Sticker Booklet

Mini Vanity Gemify™ Craft Kit

Hairstyle Hero Salon Kit

Mermaid Makeup Play Kit

Save $6

Mini Bead Kit Gift Set

$66

Lucky Ladybug Charm Bracelet

Make It Mystical DIY Bead Kit

Save $12

Ultimate Super Charms Necklace

$120

Mermaid Dreams Play Shoes

Make It Rosey Mini Bead Kit

Self Care Nail Kit

Paint It Mermaid Mini Nail Kit

Pink Splash Goggles

MLB Los Angeles Dodgers Mini Bead Kit

Make It Rainbow Mini Bead Kit

Super Entrepreneur Bead Kit

Daydream Queen Play Shoes

Rainbow Sparkles Mega Set

Super Gems Fabric Bracelet Kit

Pearl of the Party Handbag

Magic Rainbow Stretchy Bracelet

Make It Super DIY Bead Kit

Make It Heartfelt Gemify™ Sticker Booklet

Join Waitlist

Butterfly Mega Set

Super Unicorn Super Charm

MLB Los Angeles Dodgers Headband

Disney Frozen Elsa Spinning Snowflake Necklace

Make it Yummy Mini Bead Kit

Save $6

Luckiest Super Charms Necklace

$59

Save $8

Glam and Glow Gift Set

$77