Join Our Team!

About Super Smalls

Super Smalls is an award-winning, play-centric kids’ brand that celebrates imagination, creativity, and self-expression through jewelry, crafts, accessories and more. We create high-style, high-fun accessories and activities designed just for kids - imaginative, expressive, and full of joy. Our products are sold DTC and wholesale, and promoted through licensing partnerships with iconic brands like Disney, MLB, and NBA.

We’re looking for a resourceful, analytical, and execution-driven Associate Director / Head of Marketing who leads with performance marketing excellence first; someone with A+ growth and acquisition chops paired with the ability to lead, manage, build, and inspire a team.

This role requires someone who can architect paid performance strategy, drive measurable growth, and also build brand equity through cohesive storytelling.

Role Overview

This role will oversee performance marketing and brand marketing across all touchpoints including paid media, social, email, website, partnerships, PR, and creative.

You will own the digital marketing strategy end-to-end, overseeing paid media, CRM, acquisition, retention, social, content, and brand campaigns.

You must be both strategic and hands-on: someone who can analyze the numbers, scale what works, manage our agencies, and guide brand marketers to bring the world of Super Smalls to life.

Key Responsibilities

Performance & Digital Marketing

• Own paid strategy across Meta, Google, affiliate, and emerging channels.
• Manage budgets, forecasting, creative testing, optimization cycles, and ROAS targets.
• Build and scale acquisition and retention programs across email, SMS, and owned channels.
• Oversee CRM strategy, segmentation, testing, and lifecycle performance.
• Report on acquisition KPIs and growth targets with clear recommendations and actions.
• Manage the external media agency and ensure strong accountability, testing velocity, and performance.

Brand & Campaign Leadership

• Own the annual marketing calendar across DTC, wholesale, and licensing, ensuring cohesive storytelling and consistent brand voice.
• Lead integrated campaigns from concept through execution—including product launches, collaborations, and seasonal moments.
• Lead, organize, and oversee photoshoots in collaboration with various team members to ensure assets meet both brand and performance needs.

Content, Social & Influencer

• Lead content strategy for social, email, and site to reflect brand voice and values.
• Manage planning and execution of daily content and channel activity with support from internal and external partners.
• Oversee influencer gifting, partnerships, and community engagement to drive authentic awareness and growth.

Email, CRM & E-Commerce

• Oversee the email and SMS calendar from brief to launch; drive performance through segmentation, testing, and analytics.
• Identify opportunities to optimize the e-commerce experience across the Shopify site.
• Develop and manage the roadmap to achieve key DTC performance metrics and goals in partnership with our external development team.

Partnerships, PR & Events

• Serve as the day-to-day marketing lead with external PR and licensing partners (Disney, NBA, MLB).
• Collaborate on retail activations, experiential events, and press initiatives.
• Ensure all marketing touchpoints align with partner guidelines and deliver strong ROI.

Analytics & Reporting

• Own reporting across all core marketing channels.
• Produce monthly/quarterly summaries with insights, recommendations, and opportunities.
• Maintain a strong testing roadmap across performance and brand channels.

Qualifications

• 6–10 years of marketing experience in consumer products, lifestyle, or DTC brands (children's, fashion, or beauty a plus).
• Deep understanding of the modern marketing stack and paid media, social, email, and e-commerce marketing (including platforms like Shopify and Klaviyo).
• Proven success developing brand storytelling that drives measurable growth.
• Experience managing agencies, budgets, and creative production.
• Exceptional project management skills—organized, proactive, and detail-oriented.
• Excellent written and verbal communication skills; strong copy instincts a plus.
• A blend of creative intuition and data-driven decision-making.
• Comfortable working in a fast-paced, highly collaborative environment.
• MBA preferred but not required.

About Super Smalls

At Super Smalls, our mission is to create joyful moments and connections that amplify the magic of childhood. We inspire play and encourage self-expression through our elevated, luxury-inspired accessories and crafts, designed to delight both kids and adults. As a craft and toy brand for the new generation, we offer a range of products—from pretend play and dress-up to DIY kits, jewelry, and cold-weather gear—all infused with a playful, fashionable touch. Every detail, including packaging, is crafted to ensure our products create lasting joy.

Super Smalls is seeking a Brand Marketing Coordinator to join our growing team. This is a unique opportunity for a driven, creative, and analytically minded individual to help shape how our brand shows up across digital channels, social platforms, and customer touchpoints. You’ll play a key role in campaign development, lifecycle marketing, and content execution, while also analyzing performance to continuously refine and elevate our brand presence.

We’re looking for someone who’s hungry to learn, eager to create breakthrough content, and excited to take ownership of impactful projects in a fast-paced, high-growth environment.

Key Responsibilities

Marketing Campaign Development & Execution

• Partner with the Senior Director of Marketing to develop and implement integrated campaigns that support product launches, brand moments, and seasonal initiatives.
• Assist with quarterly planning and post-campaign hindsight, including positioning and messaging grounded in data and consumer insights.
• Collaborate cross-functionally with product team to align messaging and ensure flawless execution across touchpoints.

Creative Operations & Content Coordination

• Drive the production and trafficking of creative assets, from concept to completion, across email, paid social, and web.
• Support creative brainstorms, content planning, and asset needs for marketing campaigns.
• Help manage photoshoots by assisting in building styling briefs, organizing logistics, and managing on-set needs.
• Write clear, compelling copy that reflects the Super Smalls tone of voice, particularly for emails and campaign messaging.
• Coordinate marketing project timelines, cross-team approvals, and internal communications.

Social Media & Content Management

• Manage day-to-day scheduling, publishing, and maintenance of Super Smalls’ social channels, including Instagram and TikTok.
• Support video ideation and limited creation in partnership with external creators and internal teams.
• Track performance and engagement, maintaining a consistent and culturally relevant brand voice across platforms.
• Organize and tag creative assets for efficient access and usage across marketing channels.

Analytics & Insights

• Prepare weekly and monthly performance reports across marketing initiatives—including email, social, and site performance.
• Analyze campaign results and digital engagement, translating metrics into actionable insights to drive optimization.
• Conduct ongoing competitive analysis and stay attuned to cultural and digital trends to inform content and brand strategy.

Collaboration & Communication

• Serve as a connector across product, creative, influencer/PR, and performance marketing teams to ensure campaign success.
• Assist with ad-hoc projects that support brand visibility and strategic growth.

Who You Are

• You have 1–2 years of experience in marketing, preferably in a digitally native or consumer-focused brand.
• You’re a creative storyteller who knows how to grab attention with strong visuals and sharp copy—but also love data and can interpret metrics to make decisions.
• You’re deeply familiar with social platforms, especially TikTok and Instagram, and understand what breaks through in today’s crowded digital world.
• You’re naturally organized, resourceful, and not afraid to roll up your sleeves to get things done.
• You have strong project management skills and can juggle timelines, feedback loops, and competing priorities.
• You have a working knowledge of creative tools like Canva, Photoshop, and basic video editing platforms.
• You’re curious about new technologies and emerging platforms—whether it’s AI, video editing apps, or design tools—and have a track record of using them to elevate creative output, boost efficiency, or drive innovation.
• Bonus: You have experience working with creator/influencer partnerships or managing small-scale shoots.