OUR GEM-COVERED JEWELS AND EXCEPTIONAL ACCESSORIES
Sometimes it's the twinkly lights on the tree or the flickering candles on the cake that take a moment to another level. That’s how we think of our pieces—the “cherry (or, let’s be honest, cherries) on top” that makes everything more memorable. Which is why Super Smalls makes *the best* gifts! Each detail—from our jewel-toned gems to our vibrant yellow packaging—is designed for maximum delight. Our secret to knowing what kids want? Our Kid-in-Chief, Luna—she’s the mastermind behind our most creative ideas! She dreamed up the Mermaid Pool Party Necklace after collecting shells from the beach and deciding it’d be cool to have a gem-covered shell with magical powers. From her initial sketch, we made it happen. Plus, she and her sisters provide our most imaginative feedback: “More sparkles! Can you make it fly? Maybe it can become invisible! Or, it’s a giant diamond that’s really a lollipop you can eat!” We love to see all the unique ways Super Kids express their personal style with Super Smalls.
An accessories aficionado, Maria Dueñas Jacobs came from the glossy world of magazines to join the community of small but mighty entrepreneurs. She founded Super Smalls to combine her love of ornate artisan objects with her passion for all things #MomLife and kid-centric fun. With three (super) small daughters, Maria’s family home is a headquarters of dress-up, make-believe, and serious laughter. Influenced by her girls’ inventive dreams, fearless imaginations, and VERY honest feedback, Super Smalls was born. Our own in-house focus group, their out-there ideas and creative insights inspire all we make. No need for “borrowing” Mom’s jewels when they’ve got their own!
We are a positive, colorful, and unabashedly authentic place where everyone is ALWAYS encouraged to be themselves! From our accessories to our crafts, our hope is to unleash self-expression, exploration, and play—allowing the super side of every kid to shine. We believe it is important to stay educated on social issues, share resources, and give back. We support causes and organizations that align with our values of building a kind, inclusive, and joyful future for kids everywhere.